Short form content
TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life.

TikTok, known in mainland China and Hong Kong as Douyin (Chinese: 抖音; pinyin: Dǒuyīn; lit. 'Shaking Sound'), is a social media and short-form online video platform owned by Chinese Internet company ByteDance.

What is TikTok? And what’s all the fuss about? Whether you’re thinking about using TikTok for fun (and we promise you, it is fun), or as a marketing tool for your brand, we’re here to give you a crash course in navigating TikTok for personal and professional use - and as a free place to promote your website and brand. Let’s discover why the app is reshaping the social media world and has users obsessed.

TikTok’s strong emphasis on localized content is genius - it allows users to capture local trends and participate in local TikTok contests